Brackmills BID has partnered with Career Catapult to run a free, one hour, LinkedIn taster workshop – exclusively for Brackmills based businesses and employees.
LinkedIn is probably the most powerful free tool available to businesses and individuals to grow their online presence. But the key to differentiating yourself from your competition is building a personal brand.
Your brand is what distinguishes you from your competitors, helping to form a lasting impression in the mind of your customers and prospective customers. Without a compelling personal brand that attracts your target audience, you may find yourself simply wasting time online.
As most people are more interested in following other people than they are in following specific companies, building an audience for your personal brand can actually help increase exposure for your company.
The workshop is taking place on 7th May and will cover:
• The benefits and relevance of using your own LinkedIn account
• How to write a stand-out and effective profile
• The impact of your image on social media
• How to create impactful content
Career Catapult - www.careercatapult.co.uk - is a Northampton based organisation that works with businesses seeking to support their employees with an outplacement service or kickstart training. Career Catapult also supports individuals looking for a new job or a change of career.